For many sports bloggers, it’s been a struggle to gain acceptance, or at least the acknowledgement of the mainstream media. Some have gotten there, but many of us are still struggling. Through ignorance sports blogs are either associated with yahoos on message boards, or personal diaries that mention sports. That’s why it is somewhat surprising to see the prevalence of blogs int he mainstream media now.
We know that ESPN.com has recently started their most prominent writers blogging, but it appears to be happening on a local level as well. Here in the Detroit market, 3 of the 5 Tiger beat writers are now maintaining blogs. Danny Knobler of Booth Newspapers and Jason Beck of MLB.com are now keeping blogs, and they join Tom Gage of the Detroit News who began blogging last year.
So it seems that blogs are generally accepted now, but it remains to be seen if bloggers will be accepted. Also, I don’t know how much of the move towards blogging is the idea of the mainstream media writers, or of their employers. In each of the cases I’ve mentioned, the writers are blogging under the umbrella of their parent organizations. Also, only time will tell if any of these MSM blogs will link out to independent blogs. In the case of Gage’s blog, there has never been a single link of any sort. Knobler’s blog has yet to link, but so far he’s been posting updates from spring training. On Jason Beck’s blog, he has the other MSM blogs in his sidebar, but none of the independents.
What are your thoughts on this trend? Are you seeing it in other markets? Do you think your site will benefit or be hurt by the presence of MSM blogs?