SNY, the sports network in New York is genius. Several months ago they teamed up with Matthew Cerrone and MetsBlog. Now they have added a Yankees blogger to the mix by teaming up with Steve Lombardi and WasWatching.com
In both cases the blogs get to keep doing exactly what they were doing before with the authors retaining full editorial control. The blogs, and bloggers get more exposure and some fantastic opportunities. Cerrone has already been on the channel several times and is now reporting from spring training.
But why is this genius for SNY? They get to move forward in their quest to become the “Online Home of All Things NY Sports.” They’re brining in two established brands. But more than that they are bringing in established voices. People that the fans are already relating to. They don’t have to establish the bloggers credibility, it’s already present in the hundreds of thousands of page views that the sites get.
And by putting those who are most passionate about the subject front and center, they get some amazing coverage such as Cerrone’s recent conversation with Johan Santana about the circle change.
This is clearly a win for everyone involved. So congratulations to Steve Lombardi, and congrats to SNY for recognizing a good thing.