Talk about reaching out to your most loyal fans…The New York Islanders are creating a special press box for bloggers. Bloggers apply, and if they are selected can watch the game from a kind of press box junior, without the stuffy rules like no cheering. Members of the “new media” will also be given some access to players – after the traditional media get their crack.
I think this is a tremendous idea. Whether it is painted as the team recognizing bloggers as media, or simply as an effort to appeal to their most loyal fans, it just makes sense.