Here in Detroit, WXYZ Channel 7 recently launched a new website to track the Detroit Tigers. The site, called The Dugout, compiles a variety of stuff, like information off the wire, as well as a pretty comprehensive collection of video obtained at spring training. What really sets it apart though, or at least the reason I’m writing about it, is that there is a section called Tigers Chatter. That section is a manually edited listing of recent stories that come not only from the columnists and beat writers in the local dailies, but from Tiger bloggers as well.
The stories from the MSM and bloggers are intermingled and the groups aren’t explicitly identified other than a mention of the author. As a blogger I think it is great that a mainstream outlet is using blogger generated content. Typically when the MSM turns to blogging, they turn their own authors loose with blogs. And like the blogosphere itself the results are typically mixed.
It really is a unique concept, at least in this market, and being “first-to-market” should definitely give them a leg up on the competition.
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