Talking Chop has posted part 1 of an interview with Atlanta Braves GM Jon Schuerholz. In addition to the interview, there is another post explaining how they earned the opportunity:
A few years ago I started Baseball Digest Daily, a baseball news and information web site that covered all aspects of professional baseball. Through a lot of hard work and persistence, we managed to arrange interviews with many minor league players and high profile personalities (such as Bill James) across the nation. From there, we became a credentialed affiliate of Major League Baseball, who apparently were impressed by our volumes of content. We jumped at every opportunity and capitalized on our newly accredited status.
In May of 2005, we arranged an interview with Braves phenom, Jeff Francoeur. The interview with Francoeur went so well that we approached Jeff about writing a weekly diary for the web site. Jeff agreed to do the diary, and he posted 6 updates over the next few weeks before his callup to Atlanta.
Our relationship with Jeff Francoeur afforded us the opportunity to get to know many members of the Atlanta Braves staff…who I might add, treated us wonderfully. We expressed great appreciation and began to build on our already strong relationship. To make a long story short, it is this relationship that has enabled us to remain in contact with the Braves and ultimately arrange interviews like the one we just posted with John Schuerholz.
While not all bloggers will be able to get credentialed, there is something valuable to learn here. The site started with a minor league player, Francoeur. They simultaneously built a relationship with the player and they built their reputation. It also gave the author time to hone their interviewing skills and become comfortable.
Like many things, there are advantages to starting small.